We need to identify and acknowledge our best taxi drivers!
Our minibus taxi is not seen by other road users as a “car” – but more as something between a “car” and a “bus”. Those who do not live in the cities do not understand the frustrations brought about by these vehicles and their drivers – and also not the importance of these vehicles for the South African economy!
The minibus taxi industry consists of approximately 150 000 minibus taxis. From a road safety perspective it is alarming that of the 36 lives lost daily on our roads – 3 are killed in taxi related incidents. It is of extreme importance that we address the behavior of minibus taxi drivers – and providing an incentive for their safe driving behavior can only benefit other road users.
The brandhouse Number One Taxi Driver Campaign is such an initiative placing a special emphasis on further educating those drivers who are committed to providing quality service in roadworthy vehicles, while driving safely and with courtesy.
The Arrive Alive Road Safety website will provide detail on this Campaign - and give recognition to those drivers who are showing their commitment towards road safety!! Also view information on the website on “Minibus taxis and Road Safety”
